In March 2026, three It’s All About People Personalisation Champions events took place in Lincoln, Spalding and Louth.
While each session had its own local feel, they shared a clear and powerful purpose: to bring people together and reconnect health and care work with what matters most - people, relationships, and the human side of everyday practice.

From the very start, the tone of the events was intentionally different. Rather than focusing on systems, processes, or targets, the sessions centred on the small, meaningful moments that shape our lives.
Participants reflected on simple sources of happiness - things like:
The key message was...happiness isn’t something we wait for - it’s something we notice.
This grounded, relatable approach helped create an atmosphere where our Champions felt comfortable, open, and ready to participate and connect.
A key theme of the sessions was the idea of 'gloriously ordinary language.'
The Champions were encouraged to reflect on how language shapes relationships, and how easily it can become overly formal, technical, or distancing.
One simple but powerful test stood out - Gloriously Ordinary Language Test 2:
“Would I use that language in my kitchen with my family, or at the café or pub with my mates?”
To bring this thinking around language to life, participants took part in an activity using giant Jenga. A tower was built of 'words that make me go“hmmm…'". This was then knocked down and rebuilt using words that felt more human, honest, and accessible

It was a playful exercise, but the impact was serious, prompting people to think differently about how communication can either connect or distance us.
Another important thread was the value of informal connection. Our Champions get-togethers deliberately create time and space for conversation, networking, and simply being together, something many Champions said they don’t get enough of in their day-to-day roles.

Participants were introduced to the Camerados approach of Public Living Rooms, welcoming, inclusive spaces where:
This sparked real curiosity and enthusiasm, and each event group was inspired to think about how public living rooms could help us talk to people more, really listen to their stories, and use these conversations to build stronger relationships across workplaces and communities. We can’t wait to see how this develops over the next few months.
At the end of each of the events, we asked the Champions for their feedback.
The overall view is that the events are valuable - they work, they matter, and the Champions want them to continue.

Almost all participants rated the events as excellent. More importantly, the feedback shows the sessions are doing something deeper than sharing information - they are restoring energy, confidence and belief in the work people do.
The strongest and most consistent feedback was about the value of face-to-face connection.
Participants spoke about the value of:
One Champion summed it up perfectly:
“Fantastic morning… always feel energised when I’ve been to an event. It’s lovely to network with other professionals in a safe space.”
Many Champions arrived feeling tired, stretched, or uncertain about their role.
They left:
As one Champion shared:
“After feeling very deflated and questioning my role and function. I took the opportunity to attend today. I now feel incredibly inspired and have fire back in my belly. I feel I have found my mojo again. Meeting with like-minded people really is a powerful gift.”
That sense of renewed energy, purpose, and possibility was one of the most powerful outcomes of the events.
The focus on culture, values, and seeing people and communities as assets clearly struck a chord.
Champions described the sessions as:
There was also strong recognition that this kind of cultural shift is essential for the future of health and care:
“A really helpful session and good connections made. The culture shift is massively important to the future of health care. Please keep going!”
The feedback tells a compelling story. These Champions events are not just “nice to have.” They are clearly:
Perhaps most importantly, they are helping our health and care colleagues feel human again in their work - and that is something worth protecting and building on.
There’s a real sense of momentum building. The ideas sparked, particularly around Public Living Rooms and more human ways of working, are already beginning to take root across Lincolnshire's health and care system.
The challenge now is to keep that energy alive:
Because, as these events reminded us all so clearly, when we focus on people first, everything else starts to fall into place.