The It's All About People Personalisation Programme Team
On this page:
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Who we are
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What we do
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Why we do it
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Working together with other key enablers in Lincolnshire
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What our health and care partners are saying about us
Who we are
The It's All About People Personalisation Programme team has been specially established to embed personalisation and strengths-based approaches across Lincolnshire’s integrated health, care, and wellbeing system.
Our multi-disciplinary team brings together the person-centred expertise and experience of individuals from NHS Lincolnshire, Lincolnshire County Council's Adult Social Care service, the Voluntary, Community, Faith and Social Enterprise Sector (VCFSE), working alongside Experts by Experience – people with lived experience of using health, care, and wellbeing services in the county.
See our team structure in the image below
As members of the It's All About People Personalisation Programme Team, we all have individual stories and experiences that drive our passion and commitment to work differently together with people, to improve outcomes for all.
By combining professional know-how with real-life experiences and insight, we are helping to shape services that truly reflect what matters to people in Lincolnshire - creating support that’s not only effective, but compassionate, respectful, and built around each individual.
Find out more about the team, and 'what matters' to us, in our One-Page Profiles at the bottom of this page.
What we do
We believe that when people are at the heart of everything the health and care system does, great things happen.
That’s why the It's All About People Personalisation Programme is focused on helping Lincolnshire’s system to grow in ways that truly matter to the people who live and work in the county.
Our work supports the Lincolnshire’s wider strategy and focuses on five key areas:
Help people and communities to thrive
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We’re building stronger, more trusting relationships between people and their health and care providers through Our Shared Agreement.
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We're supporting people to make informed choices about their health and care, based on what matters most to them.
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We're encouraging everyone to take charge of their physical and mental wellbeing, helping them live independently in their communities for as long as possible.
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We’re investing in vibrant local networks and services that bring people together and offer the support they need to stay well.
Work together to co-produce solutions
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We are trained co-production facilitators and we’re working with people with lived experience, health and care professionals, VCFSE organisations, Public Health, Population Health Management (PHM), Digital, and Health Inequalities (HI) teams, to co-produce solutions and design improved and new services and approaches that work better for everyone. READ Working together with the other key enablers in Lincolnshire in the section below to find out more about how we are working with PHM, HI, and Digital teams.
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We’re raising awareness and providing helpful resources so that both professionals and the public understand what personalised care means, and feel empowered to make it a reality.
Support our workforce to learn and lead
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We’re connecting health and care staff across Lincolnshire so they can learn from each other, grow together, and lead the way in delivering truly personalised care.
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We are facilitators and trainers supporting the health and care workforce to build knowledge, skills, and confidence to deliver personalised care through our growing learning and development hub offer, which includes courses, workshops, study days, events, podcasts, and videos.
Drive positive change and innovation
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We see ourselves - and other partners we work with - as Change Makers - planting seeds, making ripples, being curious, creating discussion, and challenging established thinking and ways of working across Lincolnshire's health and care system.
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We’re finding and supporting local innovators who are already making a difference, helping them to share what works and keep the momentum going.
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By sharing real stories, ideas, and solutions, we’re inspiring more people to work differently - and better - together.
Proving that all of the above makes a difference
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We’re constantly gathering evidence to show the real impact of personalised care on the people of Lincolnshire, on the health and care workforce, and the wider system.
If we all keep people at the heart of all that we do, we’ll build a healthier, more connected Lincolnshire, together.
Why we do it
Why personalisation matters in health and care
Running a personalisation programme in Lincolnshire's health and care system isn’t just a nice idea - it’s essential. It helps people live better, more independent lives while also making services more effective and sustainable.
Here’s why it matters so much:
It helps people feel better and live better
When people have more say in their care - when they feel heard, respected, and involved - they’re more likely to:
- Stick to their treatment plans
- Feel happier and more in control
- Enjoy better mental and physical health
In short, when care is personalised, outcomes improve.
It supports independence
Personalisation means tailoring support to someone’s preferences and goals - like staying in their own home, getting back to work, or joining in with community life. This kind of support can:
- Delay or even avoid the need for expensive, intensive services
- Help people manage long-term conditions on their terms
It builds trust and satisfaction
When care feels personal, people are more likely to:
- Feel respected and understood
- Be satisfied with their care
- Trust the system and feel it works for them, not just around them
It’s the law, and the right thing to do
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The Care Act 2014 requires personalisation in adult social care
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The NHS Long-Term Plan commits to making personalised care the norm
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Integrated Care Systems (ICSs) are all about providing joined-up, person-centred support
So personalisation isn’t just encouraged - it’s expected.
It makes the best use of resources
When care is tailored to what people actually need and want, it can:
- Prevent unnecessary appointments and hospital visits
- Avoid emergency situations
- Reduce waste and duplication
That means better outcomes and better value for money.
It reflects real life and real people
People’s lives, needs, and backgrounds are becoming more diverse and more complex. Personalisation helps services:
- Respond to people with multiple health conditions
- Respect different cultures, preferences, and ways of living
- Be fair, flexible, and inclusive
It inspires staff and sparks innovation
When health and care staff can work with people, not just for them, they feel more motivated. Personalisation:
- Encourages fresh thinking and teamwork
- Supports joined-up care across services
- Shifts the conversation from “What’s the matter with you?” to “What matters to you?”
Personalisation means putting people at the centre of their own care. It leads to:
- Better experiences
- Stronger outcomes
- Smarter use of resources
- Healthier, more empowered communities
It’s good for individuals, good for the health and care workforce, and good for the system as a whole.
Working together with the other key enablers in Lincolnshire
Together, PHM, health inequalities work, and digital technology:
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Create a system-wide culture shift towards person-led care.
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Support staff training and reflective practice, increasing confidence and morale.
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Enable evaluation and continuous improvement, ensuring sustainability.
Frameworks like Our Shared Agreement and the population health management blueprint for Lincolnshire provide structure and accountability for embedding these practices.
Population Health Management (PHM): A Data-Driven Foundation
PHM enables services to:
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Identify cohorts with specific needs (e.g., frailty, MSK, long-term conditions).
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Target interventions based on real-world data, improving relevance and outcomes.
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Track impact through both quantitative and qualitative measures (e.g., SROI, activation levels).
Impact on personalised practice:
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Supports tailored care by understanding what matters to individuals.
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Enables early intervention and prevention, reducing crisis care.
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Facilitates co-production by involving people in designing services that reflect their lived experiences.
Example: The Grantham Aches and Pains Hub used PHM data to invite people most likely to benefit, resulting in measurable health improvements and a £1:£3.71 social return on investment.
Health Inequalities: Addressing the Gaps
Health inequalities are often rooted in:
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Socioeconomic status
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Geographic location
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Cultural and communication barriers
Impact on personalised practice:
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Personalisation helps bridge gaps by recognising individual circumstances.
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Strengths-based approaches empower people, especially those from disadvantaged backgrounds.
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Co-production ensures inclusive service design, improving equity in access and outcomes.
Example: Janet and Tony’s story highlights how systemic barriers and poor coordination can exacerbate inequalities. Their turning point came when services began listening and responding to what mattered to them.
Digital Technology: Enabling and Scaling Personalisation
Digital tools support:
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Digital Personalised Care and Support Planning (PCSP) to ensure that people only have to tell their story once.
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Technology Enabled Care (TEC) such as remote monitoring and assistive devices to promote independence
Impact on personalised practice:
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Enhances communication and coordination across services.
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Reduces reliance on formal care by supporting people in their own homes.
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Enables self-management and informed decision-making.
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Improves efficiency and productivity, freeing up resources for relational care.
Example: TEC was embedded into Lincolnshire’s adult social care strengths-based approach, resulting in reduced complaints, improved practitioner confidence, and better outcomes for people—including staying at home longer and feeling more in control of their care.
What our health and care partners are saying about us...
“The It’s All About People team is a pleasure to work with and has made a real impact in getting personalised care on the Primary Care agenda.”
"The It's All About People Personalisation Team is intrinsic in this process, and the impact of their work, though hard to measure at times, should not be underestimated. We need to continue this momentum. This is the start of a movement."
"Just a huge thank you for encouraging us to see things differently, which has made a huge difference to us already. I can only see good things for our students and our staff team by adopting more of these approaches."
"Working with the Personalisation Programme has changed the whole way in which I work with people. I've learned how to approach people and understand what matters to them."
"We have had a wide range of projects that have benefitted from the support of the Personalisation Team to ensure we are keeping the person at the heart of what we do."
"Reflecting between two events we have held, one where co-production was involved and one where it was not, the second event was much more successful and met the needs of the local people because of the It's All About People team's co-production input."
"Having regular meetings with Kirsteen (Lead for Personalisation) has helped us to re-frame and reset, and make sure we are on the right track with our project and keeping the pace moving forward."
"The range of connections available within the team (VCSE, Lincolnshire County Coucil, NHS, etc.) to support with networking and understanding other ways of working and other services we have access to!"
"Outcomes and service provision for our patients are now more person-centred. Processes for service provision are more person-centred. Systems are realising the person is at the heart."
"Just a massive THANK YOU! For always being so supportive, providing new perspectives, and ensuring people are heard!"
