The It's All About People Personalisation Programme Team

What do we do?

We believe that when people are at the heart of everything the health and care system does, great things happen.

That’s why the It's All About People Personalisation Programme is focused on helping Lincolnshire’s system to grow in ways that truly matter to the people who live and work in the county.

Our work supports the Lincolnshire’s wider strategy and focuses on five key areas:

Help people and communities to thrive

• We’re building stronger, more trusting relationships between people and their health and care providers through Our Shared Agreement.

• We're supporting people to make informed choices about their health and care, based on what matters most to them.

• We're encouraging everyone to take charge of their physical and mental wellbeing, helping them live independently in their communities for as long as possible.

• We’re investing in vibrant local networks and services that bring people together and offer the support they need to stay well.

Work together to co-produce solutions

• We are trained co-production facilitators and we’re working with people with lived experience, health and care professionals, VCFSE organisations, Public Health, Population Health Management, Digital, and Health Inequalities teams, to co-produce solutions and design improved and new services and approaches that work better for everyone.

• We’re raising awareness and providing helpful resources so that both professionals and the public understand what personalised care means, and feel empowered to make it a reality.

Support our workforce to learn and lead

• We’re connecting health and care staff across Lincolnshire so they can learn from each other, grow together, and lead the way in delivering truly personalised care.

• We are facilitators and trainers supporting the health and care workforce to build knowledge, skills, and confidence to deliver personalised care through our growing learning and development hub offer, which includes courses, workshops, study days, events, podcasts, and videos.

Drive positive change and innovation

• We see ourselves - and other partners we work with - as Change Makers - planting seeds, making ripples, being curious, creating discussion, and challenging established thinking and ways of working across Lincolnshire's health and care system.

• We’re finding and supporting local innovators who are already making a difference, helping them to share what works and keep the momentum going.

• By sharing real stories, ideas, and solutions, we’re inspiring more people to work differently - and better - together.

Proving that all of the above makes a difference

• We’re constantly gathering evidence to show the real impact of personalised care on the people of Lincolnshire, on the health and care workforce, and the wider system.

If we all keep people at the heart of all that we do, we’ll build a healthier, more connected Lincolnshire, together.

Why do we do it?

Why personalisation matters in health and care

Running a personalisation programme in Lincolnshire's health and care system isn’t just a nice idea - it’s essential. It helps people live better, more independent lives while also making services more effective and sustainable.

Here’s why it matters so much:

It helps people feel better and live better

When people have more say in their care - when they feel heard, respected, and involved - they’re more likely to:

• Stick to their treatment plans
• Feel happier and more in control
• Enjoy better mental and physical health

In short, when care is personalised, outcomes improve.

It supports independence

Personalisation means tailoring support to someone’s preferences and goals - like staying in their own home, getting back to work, or joining in with community life. This kind of support can:

• Delay or even avoid the need for expensive, intensive services
• Help people manage long-term conditions on their terms

It builds trust and satisfaction

When care feels personal, people are more likely to:

• Feel respected and understood
• Be satisfied with their care
• Trust the system and feel it works for them, not just around them

It’s the law, and the right thing to do

• The Care Act 2014 requires personalisation in adult social care

• The NHS Long-Term Plan commits to making personalised care the norm

• Integrated Care Systems (ICSs) are all about providing joined-up, person-centred support

So personalisation isn’t just encouraged - it’s expected.

It makes the best use of resources

When care is tailored to what people actually need and want, it can:

• Prevent unnecessary appointments and hospital visits
• Avoid emergency situations
• Reduce waste and duplication

That means better outcomes and better value for money.

It reflects real life and real people

People’s lives, needs, and backgrounds are becoming more diverse and more complex. Personalisation helps services:

• Respond to people with multiple health conditions
• Respect different cultures, preferences, and ways of living
• Be fair, flexible, and inclusive

It inspires staff and sparks innovation

When health and care staff can work with people, not just for them, they feel more motivated. Personalisation:

• Encourages fresh thinking and teamwork
• Supports joined-up care across services
• Shifts the conversation from “What’s the matter with you?” to “What matters to you?”

Personalisation means putting people at the centre of their own care. It leads to:

• Better experiences
• Stronger outcomes
• Smarter use of resources
• Healthier, more empowered communities

It’s good for individuals, good for the health and care workforce, and good for the system as a whole.

Personalisation is key to Lincolnshire's health and care strategy

Personalisation is a proven approach that creates better relationships between those needing support and those providing it, transforming the way care is delivered and leading to better outcomes for both people and providers.

The evidence base for person-centred care is substantial and continues to grow, demonstrating positive impacts on people, professionals, the system, and finances.

Personalisation also helps us to tackle health inequalities, taking account of different backgrounds and preferences, with people from lower socioeconomic groups able to benefit the most from personalised care approaches.

Read our document Evidence of Personalisation Impacts for examples of the power of person-centred approaches to effect meaningful change.

With such a wealth of evidence, it's no surprise that personalisation is now right at the heart of health and care strategy thinking, including the NHS Long Term Plan, the Care Act, and Lord Darzi’s recent Independent investigation of the NHS in England 

Personalised care is also a cornerstone of Labour's 10-year plan for the NHS (2025), playing a vital role in shifting care from hospitals into the community, focusing on prevention, and making smart use of digital technology.

And, at the local level, personalisation is a key element of both the Better Lives Lincolnshire Integrated Care Partnership (ICP) Strategy and the NHS Lincolnshire Joint Forward Plan 2023 – 2028:

• Better Lives Lincolnshire ICP Strategy: Personalisation is one of the strategy’s five key enablers.
• NHS Lincolnshire Joint Forward Plan: ‘A better relationship with the public’ is Priority 1 and underpins all other strategy priorities. This better relationship is being created through Our Shared Agreement, a shift to people and healthcare providers making decisions together, people and professionals co-producing improved or new services, and supporting people and their families to manage their own health and wellbeing.

Have a flick through the Team's One Page Profiles below (you might need to zoom in a bit) to find out 'what matters' to the It's All About People Personalisation Programme team members: